Quality Made is an identity brand shared by businesses in the five regions of the cooperation area, which in turn is identified and proposed by the project as a tourism unicum.
The Quality Made label is the tool for identifying companies managed with a constant focus on cultural, social and environmental values.
The specification of the brand was born from a direct confrontation with the territories and the realities that operate there: a working group coordinated by the project partners defined its contents, also thanks to the contributions that emerged during the participatory meetings.
Under the name SmarticCafé, 18 events were held in 16 different locations in the cooperation area, involving 326 enterprises and stakeholders, to test and share with them the validity of the benchmarks.